Discover New World Wind’s journey in revolutionizing urban renewable energy with innovative, aesthetically pleasing micro turbines designed for sustainability and efficiency.

New World Wind breeds innovation and sustainability into this constantly growing landscape of renewable energy. Founded in 2017 by Luc Eric Krief, this is another company that has really made a space for itself by following a unique approach to harnessing wind energy within urban environments. The success story of New World Wind is actually that of visionary leadership, technological ingenuity, and a committed attitude toward environmental preservation.

The Birth of New World Wind

It all began with a daring takeover. Luc Eric Krief purchased the assets of New Wind in 2017, after the latter filed for bankruptcy. His interest in renewable power and the technology of New Wind fostered in him the desire to revive and further improve their products. “I felt that the market of renewable energy will grow up, and windmills inside cities must be the best solution instead of big windmills we can find inside fields,” says Krief. This vision laid the foundation for New World Wind, a company committed to creating both sustainable and visually appealing wind turbines for urban settings.

Evolution and Milestones

New World Wind was built on intense research and development. The first stage from 2017 through 2018 was incredibly hard work by Krief and his team, who developed a product that was going to be sustainable, cheap to manufacture, and easy to produce; at least, that was the intention. All the effort paid in April 2018, when for the first time, they sold a product, the price of which was set far below that of the manufacturer’s prototypes formerly sold through New Wind’s prototypes. This was the most critical milestone achievement laying the foundation for rapid growth of New World Wind.

It has sold more than 150 innovative solutions in 60 countries, which date from the time it was formed. The company has established more than 40 partnerships worldwide, and in 2024, developed another integrated highly efficient aeroleaf. All these undertaken jobs in this one decade prove that the company is able to withstand competition and deliver under tight deadlines. In the coming years, the company’s objective is to become the principle provider of alternative energy, particularly wind, through the use of micro turbines by the year 2025.

Mission and Vision

At the heart of New World Wind is a serious and compelling revolution: a battle for the natural world and an attempt to make a difference for planetary preservation by offering cleanly generated, alternative power. The type they worked with had great potential, and New World Wind wanted to capitalize on that potential within city limits. The ambition of the company was to be the leading supplier of micro-turbines to cities, industrial plants, telecom towers, universities, and hospitals.

Innovative Technology and Design

An effective unique selling proposition of New World Wind deals with its design of unique, urban-oriented devices. New World Wind develops four urban-oriented wind turbines: WindBush, WindTree, WindPalm, and WindFlower. These wind turbines are developed in the shape of trees with foliage design, and they are developed following the principles of silence, sustainability, and 100% recyclability. “We wanted to have a fit product for people, personalizable and 100 percent recyclable,” Krief insists. This commitment to design excellence has built New World Wind a differentiated welcome on urban landscapes across the globe.

Comparative Advantage

The key differentiator between New World Wind and other wind turbine manufacturers is that all of its efforts are on its design and its being suitable for urban placement. Unlike regular wind turbines, which are bulky and awkward to place, New World Wind has products that are out of place. Their aesthetic look and silence in function do not intrude in urban life. These wind turbines are bird friendly too, which is a major issue with traditional wind turbines.

Efficiency and Reliability

In New World Wind, micro turbine efficiency and reliability rely on the availability of wind. Krief openly recognizes the fact and says, “If there is wind, we generate energy. If there is no wind, we are not magicians and energy cannot be created.” This realistic stand is what gives the company its excellent policy when it comes to honesty in advising customers depending on their locations on whether certain products will be compatible with the areas. By taking that additional step to make sure the customer is happy rather than a sale, New World Wind has been able to position itself as a reliable and principled organization.

Global Reach and Challenges

New World Wind has a presence on every continent of the world through strategics partnerships and through sheer dint of effort. All of this has been possible through Krief’s personal travels and engagement with all its partners. However, international expansion does come along with a couple of challenges in manufacturing and adapting products to diverse market needs. “The main challenge will be to manufacture on five continents with the best costs and to propose specific products all over the world,” Krief explains.

Successful Implementations

New World Wind’s turbines have already been implemented with success in various parts of the world, showcasing their versatility and effectiveness. Examples include the installations made in Antarctica for a Spanish base, where the turbines do the job of producing energy for radio systems during the winter, and the one in Saudi Arabia, where Aramco, the largest oil company in the world, has implemented New World Wind’s solutions for its Spark project. Such diverse implementations underline adaptability and reliability of New World Wind products to any environment.

Impact on Local Communities

The impact of New World Wind’s turbines on local communities and urban environments has generally been quite positive because they create energy near the final users with no pollution at all. In regard to this, the aesthetic design of these turbines and their suitable character with respect to birds make them even more appropriate for urban areas. “For the responsible city policy, which kind of products as ours can generate a wonderful and positive com?” Krief remarks, again supporting the idea from a dual perspective involving functionality and public relations.

Sustainability and Environmental Preservation

At New World Wind, sustainability is not only a concept but also a definitive philosophy. The company has the objective of working with raw materials that may be re-used or recycled and has always been interested in products designed for long service. Their dedication to nature preservation itself also ensures that their turbines cannot cause danger to either a human or living creatures. “We try to do our best for the environment preservation. It is not a simple idea but a policy we want to respect and apply,” Krief attests. And this commitment to sustainability is also evident in the continuous innovation of the company—new, efficient aeroleaf is in the works.

Future Goals and Industry Evolution

Looking forward, New World Wind remains a company of promising innovation and market growth. The creation of new products, and improvement of those on offer, are to develop a pool of opportunity in the global market, which is changing every day. “Innovation and secret,” Krief says cryptically, hinting at exciting developments on the horizon. The company has made it a point to be a key influencer in the emerging field on renewable energy, offering sustainable and affordable solutions.

Leadership and Personal Insights

Krief has enjoyed being the leader of New World Wind and boasts that building partnerships across different cultures are a really satisfying experience. “I can be an Indian in India, an American in America, a French guy in France,” he muses, all stressing the point of cultural insight in the international business arena. To budding entrepreneurs for entering the renewable energy sector, his advice is simple yet profound: “Be curious and imaginative. We can develop many solutions. The best can come tomorrow.”

Balancing the demands of leading a global company with the needs of personal life is a challenge Krief manages with the support of his wife of 39 years. “Behind a great man, there always is a great woman .”,  he says, such  personal support is needed to obtain that dynamic professional success.

Customer Engagement and Feedback

In that context of seriousness and professionalism, closeness with the customer and a response to their demands are points of emphasis in the customer approach of New World Wind. It is from this point that this company has been able to build a good customer relationship and therefore a good customer base. From their applause, the customers have responded positively by giving views on how the turbines are reliable and competent. This, in response, has served as paramount feedback to product designs and continuous improvement.

Krief’s message on the crucial subject of renewable energy is loud and clear. “Save the future and do what we have to do to achieve this concept. Tomorrow can be better than today, and it is our responsibility,” he indeed cuts it out sharply. New World Wind, in acknowledgment of that role, commits itself to partaking in this global effort with the provision of innovative solutions serving a more sustainable future.

As New World Wind stretches its wings, it remains fixed unwaveringly on its mission of using renewable energy to power urban environments. With a combination of innovative technology and sustainable practice, guided by a deep commitment to environmental stewardship, New World Wind is poised to be in the forefront of renewable energy for the future. Under visionary leadership by Luc Eric Krief, this is about to set a legacy not only in the renewable energy field but in the overall attempt to develop the future into a sustainable and happy one for all.